INITIALIZING...
MONETIZATION ENGINE ........ OK
DEMAND ANALYSIS ............ OK
REVENUE MODEL .............. READY
LAB ACTIVE
LAB / REV-OPT
MONETIZATION ENGINE — READY
SCOPE: LIFESTYLE, DATING, GAMING
ML / 000 — Ad Monetization • AppLovin MAX • Mediation Optimization

Unlock hidden
ad growthstrategyrevenueefficiency

I help mobile apps increase ad revenue by optimizing their monetization stack (AppLovin MAX, mediation, demand sources) — without increasing user acquisition.

Get a Free Monetization Review
10-minute survey • No commitment
01 / INTERSTITIAL
Full-Screen Interstitial
Frequency · Placement · Revenue Frequency control · Placement testing · eCPM optimization
02 / REWARDED
Opt-In Rewarded
Opt-in Rate · eCPM · Completion Opt-in rate tuning · eCPM optimization · Completion rate analysis
03 / NATIVE VIDEO
In-Feed Native Video
Placement · Engagement · Fill Rate Feed placement testing · Engagement optimization · Fill rate analysis
04 / BANNER
Display Banner
Refresh Rate · Viewability · Scale Refresh rate tuning · Viewability optimization · Scale testing
ML/001 - What I do

What I actually do

I identify inefficiencies in mobile app monetization systems and turn them into measurable revenue growth.

  • Ad stack optimization (AppLovin MAX, mediation systems)
  • Demand source optimization & competition
  • Revenue segmentation (geo, platform, cohorts)
  • Monetization testing (ITT, A/B experiments)
DIAGNOSTIC / MODULE Ready
Start My Diagnostic

Get a free monetization review of your app

GET A FREE MONETIZATION REVIEW
Experiment ResultsSYS.01
ML/002 - Experiment Results

Outcome data from a recent mobile app monetization experiment. Results vary depending on app maturity, traffic quality and implementation.

CASE / 001 Complete

Recent Mobile App Monetization Project

iOS Android
Dating & Social Apps • 2 consumer mobile apps • North America & Europe
ProjectDating & Social Apps — Monetization Optimization
PlatformsiOS · Android
RegionNorth America & Europe
Scope2 consumer mobile apps · Dating & Social
OptimizationInterstitial rollout, mediation tuning, demand competition
Outcome
+48%
Ad Revenue Growth
Increased advertising revenue through interstitial rollout, mediation optimization and improved demand competition while maintaining stable traffic.
+48%
eCPM Increase
Improved monetization efficiency by optimizing ad formats, demand sources and mediation performance.
+15pp
Fill Rate Improvement
Expanded demand competition, optimized bidding configuration and improved auction participation across the mediation stack.
Lead ResearcherSYS.00
ML / OPERATOR PROFILESUBJECT: DIEGO MERCADALSTATUS: ACTIVE
10+
years in ad monetization and mobile app revenue optimization.
Diego Mercadal
ML/003 - Lead Researcher

Diego Mercadal — Mobile App Monetization Consultant

  • Specialization10+ years optimizing ad monetization across dating, social and lifestyle mobile apps.
  • BackgroundPublisher operations, affiliate monetization and mobile advertising ecosystems.
  • Technology StackAppLovin MAX, GAM, AdMob, mediation systems and demand optimization.
  • Performance FocuseCPM, Fill Rate, ARPU and demand performance.
  • MethodologyDistinguishing platform-level demand shifts from traffic quality issues while building diversified demand strategies.
  • Professional Profile Professional background View on LinkedIn
ML/004 — DiagnosticSYS.02
ML/004 — Diagnostic

How the journey begins

01

Complete your free Revenue Diagnostic

Tell me about your app, your current monetization setup and your goals.

02

I review your setup

I review the information you provide and identify the strongest monetization signals and potential opportunities.

03

You receive a Research Report

Delivered within 24h

Your focused report highlighting the highest-priority opportunities identified from your submitted setup.

04

From signal to full investigation

The free diagnostic tells you where to look. The Revenue Scan tells you exactly what to fix.

4
Steps
100%
Precision
∞
Opportunities
ML/005 — Deeper EngagementSYS.03
ML/005 — Deeper Engagement

Where we go from here

Once we know where the opportunities are, we'll meet to explore what comes next. Pricing is tailored to your company, user base, and scope of work.

01 Audit
Full Analysis · Data Access

Revenue Scan

Find the leaks. Identify the upside. Prioritize the opportunity.

Revenue Scan

  • Ad stack review
  • eCPM & fill rate analysis
  • Revenue leak detection
  • Demand & mediation analysis
  • Prioritized revenue roadmap
02 Sprint
Execution · Experiments

Optimization Protocol

Turn the findings into measurable revenue growth.

Optimization Protocol

  • Mediation optimization
  • Waterfall & bidding tuning
  • Demand source optimization
  • Ad placement experiments
  • Performance monitoring
03 Ongoing
Continuous · Monitoring

Revenue Advisory

Keep the system optimized as your business evolves.

Revenue Advisory

  • Weekly recommendations
  • KPI monitoring
  • Experiment design
  • Strategic support
Lab accepting new projects
Get started

Revenue. Waiting.

Most mobile apps are under-monetizing their existing traffic. I help identify inefficiencies in ad monetization systems and turn them into measurable revenue growth.

GET A FREE MONETIZATION REVIEW
// Revenue Diagnostic takes 10 minutes — Research Report delivered in 24h